“A brand is the personification of a product, service or even entire company. Like any person, a brand has a physical “body”: Also, like a person, a brand has a name, a personality, character and a reputation. Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance......"     - Robert T. Blanchard, Proctor & Gamble